Day 2: Highlights from the Inbound Marketing Summit

 

Chris Brogan IMS10

 

The Inbound Marketing Summit ended yesterday with a flourish. It was a well conceived, smoothly run show.  Here’s a look at the high points of the second day.

• The Pulse Network: This Social TV start up  launched at the summit streaming all the programming and archiving the sessions on their site. www.PulseNetwork.com.

• Captain Nathan Broshear began his presentation on how the Airforce is using Social Media with an emotional video of the Air Force entering Haiti after the earthquake, shot entirely by the servicemen on the scene.  The images were striking. The effect was powerful. His presentation was filled with interesting stories and great quotes. “Seek intimacy with your audience, not publicity” and “Every Marine is a rifleman. Every Airman a  communicator.”

• Robbie Vorhaus @vorhaus gave a decidedly non techie take on handling crisis.  To me, this presentation was the most engaging of the conference.  The theme: There is 100% certainty that you will soon experience some type of crisis, but almost every crisis can either be avoided or reduced simply by acknowledging the possibility of the event. His secret for crisis prep: follow your heart, dreams and desires.

• Tim Washer @timwasher: Tim, a comedian who works for Cisco encouraged us to use humor in our communications. Why? According to Tim, humor humanizes the brand, evokes positive emotion and keeps the story interesting. He demonstrated this though a series of hilarious videos including one that promoted the Valentines day launch of a $250,000 router as a great gift for a loved one.

• Gillette Stadium: It really was a great place to host this event. Before attending, I  thought this was just a football facility. I couldn’t be more mistake. I was very impresses with the layout, food (really!), AV and  access.

Kudos to New Marketing Labs for producing this event. Over the course of two days I was treated to a panel of top-flight speakers who  shared their visions and experiences in social Media ROI, using video, generating remarkable content, Grateful Dead marketing tips,  SEO stratgies, Inbound Marketing techniques and a host of other relevant topic.  If you missed it, I highly recommend viewing the content at ThePulseNetwork.com

Bottom Line: The  Summit exceeded my expectation and left me looking forward to attending next year.