4 Takeaways From Day 1 of the Inbound Marketing Summit 2010
Today was the first day of the Inbound Marketing Summit. The fourth annual event, held at Gillette Stadium, was part of a Future M, a week long multi-venue “gathering of thinkers” being held in Boston. I was lucky enough to hear some of the best and brightest minds in marketing and social media. Here are 4 takeaways from today’s event:
- We can all learn from The Grafeul Dead. Resident Deadheads David Meerman Scott @dmscott and Brian Halligan @bhalligan (both have attended 100 Dead Shows) gave a spirited, music filled presentation imparting marketing tactics that made the Dead an iconic brand.
- Government is highly effectively using social media: Alex Howard, Director of Digital at Hill Holiday, and Jess Weiss showed us just how savvy Massachusetts is with its social media programs. From boil water alerts to park education initiatives, they demonstrated how effective government can be in the social media space.
- O and O is the new approach. Using a mix of Off-line and On-line channels was being touted by Tim Hayden @TheTimHayden of Blue Clover Studios. Nuggets like “93% of word of mouth happens off line” underscore the fact that going exclusively on line with your marketing efforts is a big mistake.
- Save the best for last. The day ended with funny, non nonsense rant from Scott Stratten @unmarketing. He repeatedly made great points on a variety of topics. In reference to creating viral content he said, “People don’t spread fairly average , they spread awesome”, or on SEO Scott offered, ” Write great content. That’s what people want”. His humorous take on the dos and don’t of social marketing left me wanting more. All in all it was a great end to a worthwhile day.
The event wraps up tomorrow with another day packed with content. Check back for my wrap up.
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